Saturday, December 18, 2004

Extreme Insurance anyone.

30% of americans 19-29 are uninsured.
Watch for new plans just like this. The insurance companies are now beginning to go after the hip, and active lifestyles sought after by the young techie. Take Blue cross and Blue and Blue Shields of California, their new product called ‘TONIK’ is marketed and designed for all these extreme sports that took hold in the past decade.
But beware, look behind the cool graphics and flashy iPod-esque edgy ads, Bright colors, and nonjargony choice of plans: “Thrill-seekers, “Part-Time daredevil, “Calculated risk-taker”. Newsweek reports that once you hit the buttons to look deeper, the ‘un-hip lingo starts to bombard you once more. It is not cheap either, Deductibles can be up to $5,000. Extreme insurance anyone.

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